About us

We started this brand because of a moment we’ll never forget — a moment of panic, fear, and helplessness when someone we love suddenly began choking.
In those few seconds, time froze. The world went silent. And even though we knew the “right steps,” nothing prepares you for the real thing.

Thankfully, everything ended well.
But afterward, we made a promise:

No family should ever feel that powerless.

That single experience pushed us to search for a better solution… something simple, fast, and effective. Something anyone — parent, caregiver, teacher, grandparent — could use when it matters most.

That’s why we created our Portable Choking Rescue Device.

Our mission is simple:
To give every home, car, school, and workplace a reliable tool that can help save a life in seconds.
A device that brings peace of mind for the moments you hope never happen.

Today, thousands of families trust us to help them prepare for emergencies. And every message we receive — every parent who says “thank you” or “I feel safer now” — reminds us why we started.

We’re not just selling a product.
We’re sharing protection, preparedness, and a bit of comfort in a world full of surprises.

From our family to yours — stay safe, stay prepared, and stay confident